U.K. Paper to Hook up with MySpace
The Sun (U.K.) is planning to connect its website to social-networking site MySpace.com to create a "MySun" online readers' network, reports the Guardian (via paidContent). Readers would go to a MySun portal to create their own web pages and blogs, as well as share pictures and video clips with friends using MySpace.com software. Rupert Murdoch's News Corp. owns both properties. MySpace.com has 60 million registered users in the 16-34-year-old demographic.
At a speech in London on Monday, Murdoch praised the networking site: "This is a generation, now popularly referred to as the 'MySpace generation', talking to itself in a world without frontiers," he said.
"It is just one example of how the media, with its ability to reach millions with information, entertainment and education can use the achievements of technology to create better and more interesting lives for a great many people. And it is one reason why I believe we are at the dawn of a golden age of information - an empire of new knowledge."
At a speech in London on Monday, Murdoch praised the networking site: "This is a generation, now popularly referred to as the 'MySpace generation', talking to itself in a world without frontiers," he said.
"It is just one example of how the media, with its ability to reach millions with information, entertainment and education can use the achievements of technology to create better and more interesting lives for a great many people. And it is one reason why I believe we are at the dawn of a golden age of information - an empire of new knowledge."
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